Logo, Brand identity, Hang-tag and labeling, E-Shop.
This project was born to fuse three different worlds that influenced the life of the creative director: Workwear, Military, Outdoor.
The brand takes its name from “Vallarsa” a savage valley in the Italian Prealps, once scenery of the Great World War. A landscape as rough as a scar, and therefore forever etched into their DNA. it is a place rich in history and culture, and today it is a renewed destination for outdoor activities such as hiking and climbing.