Tessuto Sociale
2025 Cross-Media Advertising Campaign

Three social cooperatives — Insieme, Il Cerchio, and Ferracina — join forces to collect and renew used clothing and textile waste from local communities. A campaign unfolds across billboards and social media, sharing six words to express gratitude that reflect six ways this work gives new value to people, places, and the environment. A simple purpose: to inform, to inspire, and to celebrate small actions that create real change.