Fighting climate change is a priority that can no longer be ignored.
For the Spring/Summer 2023 season, MYAR KIDS focuses its attention on one of the Earth’s most endangered ecosystems: the rainforest. In line with the brand’s educational approach, which aims to raise awareness not only among children, but also among their parents, for a more sustainable lifestyle that respects the natural and social environment, the collection features a manifesto of graphics and slogans whose protagonists are endangered plant species and endangered animals such as the jaguar.
Illustrations and graphics by Francesca (Kecca) Chiani using iPad Pro (without the use of paper).
Photo shoot by Mark Sherwood and MYAR. All rights reserved.