Insieme Cooperativa Sociale
Corporate identity

A bold new corporate identity, redefining the familiar. From logo to symbol, from organic textures to a distilled palette of black, white, and magenta—every detail has been refined with purpose. Few rules, applied with absolute rigor, create a neutral yet distinctive system: a flexible container for messages, values, styles, and forms. Born in the stores, designed to embrace the entire cooperative.

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In support of the cooperative’s communications office, the first advert was also produced for the Cinema UCI Lux, with graphic design coordinated with the rules set out in the new corporate identity.