{"id":742,"date":"2026-09-15T17:08:58","date_gmt":"2026-09-15T15:08:58","guid":{"rendered":"https:\/\/www.chiani.eu\/shop\/?post_type=product&#038;p=742"},"modified":"2026-09-15T19:09:14","modified_gmt":"2026-09-15T17:09:14","slug":"brandfocus","status":"publish","type":"product","link":"https:\/\/www.chiani.eu\/shop\/item\/brandfocus\/","title":{"rendered":"BrandFocus"},"content":{"rendered":"<div class='flex_column_table av-31bx2-fcebeeb847cc0221ab4012de98e3854a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31bx2-fcebeeb847cc0221ab4012de98e3854a\">\n.flex_column.av-31bx2-fcebeeb847cc0221ab4012de98e3854a{\nwidth:48.5%;\nmargin-left:0;\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-31bx2-fcebeeb847cc0221ab4012de98e3854a .av-flex-placeholder{\nwidth:3%;\n}\n<\/style>\n<div class='flex_column av-31bx2-fcebeeb847cc0221ab4012de98e3854a av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysk6i8g-098b54f1df28cd44f043106af395fe23\">\n.avia-image-container.av-kysk6i8g-098b54f1df28cd44f043106af395fe23 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kysk6i8g-098b54f1df28cd44f043106af395fe23 av-styling-no-styling avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-744 avia-img-lazy-loading-not-744 avia_image' src=\"https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2026\/09\/BrandFocus-1.jpg\" alt='' title='BrandFocus'  height=\"915\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2026\/09\/BrandFocus-1.jpg 1200w, https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2026\/09\/BrandFocus-1-300x229.jpg 300w, https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2026\/09\/BrandFocus-1-1030x785.jpg 1030w, https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2026\/09\/BrandFocus-1-768x586.jpg 768w, https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2026\/09\/BrandFocus-1-705x538.jpg 705w, https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2026\/09\/BrandFocus-1-600x458.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9pkq-0df8ad0217dbb9a58049d57cc2edc395\">\n.flex_column.av-9pkq-0df8ad0217dbb9a58049d57cc2edc395{\nwidth:48.5%;\nmargin-left:0;\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-9pkq-0df8ad0217dbb9a58049d57cc2edc395 .av-flex-placeholder{\nwidth:3%;\n}\n<\/style>\n<div class='flex_column av-9pkq-0df8ad0217dbb9a58049d57cc2edc395 av_one_half  avia-builder-el-2  el_after_av_one_half  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04\">\n#top .av_textblock_section.av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>BrandFocus\u00a9<\/h1>\n<h1><strong>Strategic Brand Assessment<\/strong><\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysltbf4-17f85929aeab6ec7b3388bd68387cd2c\">\n#top .hr.hr-invisible.av-kysltbf4-17f85929aeab6ec7b3388bd68387cd2c{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-kysltbf4-17f85929aeab6ec7b3388bd68387cd2c hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04\">\n#top .av_textblock_section.av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>&#8220;Bring your brand\u2019s potential into focus.&#8221;<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9owra-339fa7924c4cb919bc989143e1be633a\">\n#top .hr.hr-invisible.av-9owra-339fa7924c4cb919bc989143e1be633a{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-9owra-339fa7924c4cb919bc989143e1be633a hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu2th7im-7f586346d9e60a88b9694868de0a3b9b\">\n#top .av_textblock_section.av-mu2th7im-7f586346d9e60a88b9694868de0a3b9b .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-mu2th7im-7f586346d9e60a88b9694868de0a3b9b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>What it is for.<\/strong><br \/>\n<strong>BrandFocus\u00a9 is a structured day of analysis and discussion for companies that want to understand how clearly their brand is defined, how recognisable and consistent it is, and whether it is expressing its full potential.<\/strong><br \/>\n<strong>We do not start from the assumption that everything needs to change. We start with what is already there to understand what works, what could work better, and what has not yet been clearly defined.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hkm9-668229810b4140d1350a685b99396dbb\">\n#top .hr.hr-invisible.av-1hkm9-668229810b4140d1350a685b99396dbb{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1hkm9-668229810b4140d1350a685b99396dbb hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyu9kvgy-56ee762de2a8f515973734fab2696374\">\n#top .av_textblock_section.av-kyu9kvgy-56ee762de2a8f515973734fab2696374 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-kyu9kvgy-56ee762de2a8f515973734fab2696374'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Let\u2019s ask the right questions:<\/strong><\/p>\n<ul>\n<li><strong>Who are we?<\/strong><\/li>\n<li><strong>What makes us different?<\/strong><\/li>\n<li><strong>Why should a customer choose us?<\/strong><\/li>\n<li><strong>How do we want to be perceived?<\/strong><\/li>\n<li><strong>Is our positioning clear?<\/strong><\/li>\n<li><strong>Does our identity truly represent us?<\/strong><\/li>\n<li><strong>Are we recognisable compared with our competitors?<\/strong><\/li>\n<li><strong>Is our visual language consistent?<\/strong><\/li>\n<li><strong>Do we have a distinctive voice?<\/strong><\/li>\n<li><strong>Are we communicating our real value?<\/strong><\/li>\n<\/ul>\n<p><strong>These are just some of the questions we address during BrandFocus\u00a9. The framework allows us to look at the brand as a whole: strategy, positioning, identity, visual and verbal language, communication, and the main touchpoints with its audiences.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ikkfc-fa1cd21c7368208bb172eafc529d12fa\">\n#top .hr.hr-invisible.av-ikkfc-fa1cd21c7368208bb172eafc529d12fa{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-ikkfc-fa1cd21c7368208bb172eafc529d12fa hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md4no7ds-9224988c823e43b219d204bcf96c2df9\">\n#top .av_textblock_section.av-md4no7ds-9224988c823e43b219d204bcf96c2df9 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-md4no7ds-9224988c823e43b219d204bcf96c2df9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Who leads the discussion?<\/strong><\/p>\n<p><strong>BrandFocus\u00a9 is not a sales meeting. The discussion is led directly by senior professionals in branding, visual and verbal language \u2014 the same people who work hands-on every day with identity and communication.<\/strong><\/p>\n<p><strong>We do not arrive with ready-made answers or solutions to sell. First we listen. Then we analyse. Then we bring things into focus.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8t3nc-7d87a344f11ab3fac9f040cff6d0290f\">\n#top .hr.hr-invisible.av-8t3nc-7d87a344f11ab3fac9f040cff6d0290f{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-8t3nc-7d87a344f11ab3fac9f040cff6d0290f hr-invisible  avia-builder-el-12  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-13  el_after_av_hr  el_before_av_hr ' >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyu6uz9o-2b79bd66077e13972b09675e7acb77cd\">\n#top #wrap_all .avia-button.av-kyu6uz9o-2b79bd66077e13972b09675e7acb77cd{\nborder-style:solid;\nborder-width:3px 3px 3px 3px;\nborder-color:#000000;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.chiani.eu\/contact\/' class='avia-button av-kyu6uz9o-2b79bd66077e13972b09675e7acb77cd avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Contact Us<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xijt-83a8ba18404ed215446669d54d72df53\">\n#top .hr.hr-invisible.av-xijt-83a8ba18404ed215446669d54d72df53{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-xijt-83a8ba18404ed215446669d54d72df53 hr-invisible  avia-builder-el-14  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md4nm1ap-a2d0a1ecb8fdc8229503973af9900609\">\n#top .av_textblock_section.av-md4nm1ap-a2d0a1ecb8fdc8229503973af9900609 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-md4nm1ap-a2d0a1ecb8fdc8229503973af9900609'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>How we read the answers:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"317\"><strong>What emerges<\/strong><\/td>\n<td width=\"317\"><strong>What it means<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"317\"><strong>The answer is clear<\/strong><\/td>\n<td width=\"317\"><strong>It is already defined and may be a genuine strength of the brand.<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"317\"><strong>The answer is weak or uncertain<\/strong><\/td>\n<td width=\"317\"><strong>It is something that needs to be brought into focus or made more consistent.<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"317\"><strong>There is no clear answer<\/strong><\/td>\n<td width=\"317\"><strong>It may reveal an opportunity for future development.<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>The purpose of the day is not to solve every issue that emerges, but to identify it and assess its relevance. Areas that require further work can then become specific projects, with objectives, timing and costs defined separately.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cpus0-be76ef026a632b166a6f2adda00d20ba\">\n#top .hr.hr-invisible.av-cpus0-be76ef026a632b166a6f2adda00d20ba{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-cpus0-be76ef026a632b166a6f2adda00d20ba hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md4np7lp-32036b50c6b0784a3d1fe6dd7f94784b\">\n#top .av_textblock_section.av-md4np7lp-32036b50c6b0784a3d1fe6dd7f94784b .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-md4np7lp-32036b50c6b0784a3d1fe6dd7f94784b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>What comes out of the day.<\/strong><\/p>\n<p><strong>By the end of the discussion, we will have built a clearer picture of your brand together: strengths to build on, inconsistencies to resolve, aspects to define, and opportunities to develop.<\/strong><\/p>\n<p><strong>Not everything will necessarily require action. If we identify areas worth developing \u2014 from positioning to visual identity, from tone of voice to communication \u2014 they can become separate projects.<\/strong><\/p>\n<p><strong>You decide how, and whether, to continue.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dcjye-b1a44c1959188be6162812db5e17c977\">\n#top .hr.hr-invisible.av-dcjye-b1a44c1959188be6162812db5e17c977{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-dcjye-b1a44c1959188be6162812db5e17c977 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-19  el_after_av_hr  el_before_av_hr ' >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8jr9y-3447f31c689aef3b9aa434a185b0e6f3\">\n#top #wrap_all .avia-button.av-8jr9y-3447f31c689aef3b9aa434a185b0e6f3{\nborder-style:solid;\nborder-width:3px 3px 3px 3px;\nborder-color:#000000;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.chiani.eu\/contact\/' class='avia-button av-8jr9y-3447f31c689aef3b9aa434a185b0e6f3 avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Contact Us<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av74u-7e2bb6e3ad4c7f0f80e04ae537dd8d3e\">\n#top .hr.hr-invisible.av-av74u-7e2bb6e3ad4c7f0f80e04ae537dd8d3e{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-av74u-7e2bb6e3ad4c7f0f80e04ae537dd8d3e hr-invisible  avia-builder-el-20  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mu2v2k19-33101f065277fca0be74f805c17f01bc\">\n#top .av_textblock_section.av-mu2v2k19-33101f065277fca0be74f805c17f01bc .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-mu2v2k19-33101f065277fca0be74f805c17f01bc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Take a day to bring your brand into focus.<\/strong><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column av-ozhy-50daf58933d30cfef7c9bc5d6bc49fde av_one_full  avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  mobile-space-links first flex_column_div column-top-margin'   ><p><div  class='avia-button-wrap avia-button-left  avia-builder-el-23  el_before_av_button  avia-builder-el-first  pulsante1' ><a href='https:\/\/www.chiani.eu\/shop\/'  class='avia-button av-kyspw5kv-5332ea1548dce5a081930ac2643a623f avia-icon_select-no avia-size-medium avia-position-left' ><span class='avia_iconbox_title' >Shop<\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap avia-button-right  avia-builder-el-24  el_after_av_button  avia-builder-el-last  pulsante1' ><a href='https:\/\/www.chiani.eu\/shop\/item\/chianiworks2015-2025\/'  class='avia-button av-kyspy0j4-396f7b675e581be1100b8605f6cb14c9 avia-icon_select-no avia-size-medium avia-position-right' ><span class='avia_iconbox_title' >Next Product<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":744,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_cat":[27],"product_tag":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/product\/742"}],"collection":[{"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/comments?post=742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/media\/744"}],"wp:attachment":[{"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/product_cat?post=742"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/product_tag?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}