{"id":685,"date":"2025-07-17T10:53:32","date_gmt":"2025-07-17T08:53:32","guid":{"rendered":"https:\/\/www.chiani.eu\/shop\/?post_type=product&#038;p=685"},"modified":"2026-09-15T19:21:39","modified_gmt":"2026-09-15T17:21:39","slug":"yourvoice","status":"publish","type":"product","link":"https:\/\/www.chiani.eu\/shop\/item\/yourvoice\/","title":{"rendered":"YourVoice"},"content":{"rendered":"<div class='flex_column_table av-31bx2-fcebeeb847cc0221ab4012de98e3854a sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-31bx2-fcebeeb847cc0221ab4012de98e3854a\">\n.flex_column.av-31bx2-fcebeeb847cc0221ab4012de98e3854a{\nwidth:48.5%;\nmargin-left:0;\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-31bx2-fcebeeb847cc0221ab4012de98e3854a .av-flex-placeholder{\nwidth:3%;\n}\n<\/style>\n<div class='flex_column av-31bx2-fcebeeb847cc0221ab4012de98e3854a av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysk6i8g-98f0def4a0b91eb48ee0fd49bafb9276\">\n.avia-image-container.av-kysk6i8g-98f0def4a0b91eb48ee0fd49bafb9276 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kysk6i8g-98f0def4a0b91eb48ee0fd49bafb9276 av-styling-no-styling avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-688 avia-img-lazy-loading-not-688 avia_image' src=\"https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2025\/07\/Voice-Kit-1.png\" alt='' title='Voice-Kit'  height=\"915\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2025\/07\/Voice-Kit-1.png 1200w, https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2025\/07\/Voice-Kit-1-300x229.png 300w, https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2025\/07\/Voice-Kit-1-1030x785.png 1030w, https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2025\/07\/Voice-Kit-1-768x586.png 768w, https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2025\/07\/Voice-Kit-1-705x538.png 705w, https:\/\/www.chiani.eu\/shop\/wp-content\/uploads\/sites\/2\/2025\/07\/Voice-Kit-1-600x458.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9pkq-0df8ad0217dbb9a58049d57cc2edc395\">\n.flex_column.av-9pkq-0df8ad0217dbb9a58049d57cc2edc395{\nwidth:48.5%;\nmargin-left:0;\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-9pkq-0df8ad0217dbb9a58049d57cc2edc395 .av-flex-placeholder{\nwidth:3%;\n}\n<\/style>\n<div class='flex_column av-9pkq-0df8ad0217dbb9a58049d57cc2edc395 av_one_half  avia-builder-el-2  el_after_av_one_half  el_before_av_one_full  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04\">\n#top .av_textblock_section.av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>YourVoice \u00b7 Brand Starter Kit<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kysltbf4-17f85929aeab6ec7b3388bd68387cd2c\">\n#top .hr.hr-invisible.av-kysltbf4-17f85929aeab6ec7b3388bd68387cd2c{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-kysltbf4-17f85929aeab6ec7b3388bd68387cd2c hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04\">\n#top .av_textblock_section.av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-kyskj7xx-9b6c38da13b204107deeb2c91b50ef04'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"p1\"><strong>The right tone to make your brand speak. Every brand has a personality. <span class=\"s1\">YourVoice<\/span> helps you give it a voice \u2014 clear, consistent, and recognizable. This service helps you define your brand\u2019s <span class=\"s1\">Tone of Voice<\/span>: how you write, how you present yourself, which words you use (and which you don\u2019t), and what kind of tone you use when speaking to your audience. It\u2019s a practical tool if you want to communicate more consistently, stand out from competitors, and give clear direction to anyone writing on behalf of your brand.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hkm9-668229810b4140d1350a685b99396dbb\">\n#top .hr.hr-invisible.av-1hkm9-668229810b4140d1350a685b99396dbb{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1hkm9-668229810b4140d1350a685b99396dbb hr-invisible  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyu9kvgy-56ee762de2a8f515973734fab2696374\">\n#top .av_textblock_section.av-kyu9kvgy-56ee762de2a8f515973734fab2696374 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-kyu9kvgy-56ee762de2a8f515973734fab2696374'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div><strong>What\u2019s included:<\/strong><\/div>\n<div><strong>\u2022 Initial questionnaire to collect key information<\/strong><\/div>\n<div><strong>\u2022 Two meetings to explore values, tone, and communication style<\/strong><\/div>\n<div><strong>\u2022 Review of existing materials (website, social media, brochures\u2026)<\/strong><\/div>\n<div><strong>\u2022 Definition of your brand archetype<\/strong><\/div>\n<div><strong>\u2022 Identification of the personas you\u2019re speaking to<\/strong><\/div>\n<div><strong>\u2022 Key phrases, expressions to avoid, and usage examples<\/strong><\/div>\n<div><strong>\u2022 Creation of a verbal identity document: clear, compact, and easy to share with your team<\/strong><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ikkfc-fa1cd21c7368208bb172eafc529d12fa\">\n#top .hr.hr-invisible.av-ikkfc-fa1cd21c7368208bb172eafc529d12fa{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-ikkfc-fa1cd21c7368208bb172eafc529d12fa hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md4no7ds-9224988c823e43b219d204bcf96c2df9\">\n#top .av_textblock_section.av-md4no7ds-9224988c823e43b219d204bcf96c2df9 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-md4no7ds-9224988c823e43b219d204bcf96c2df9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Timeline:<\/strong><\/p>\n<p class=\"p1\"><strong>The project is delivered within <span class=\"s1\">3\u20134 weeks<\/span> from the moment we receive the completed questionnaire from everyone involved.<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8t3nc-7d87a344f11ab3fac9f040cff6d0290f\">\n#top .hr.hr-invisible.av-8t3nc-7d87a344f11ab3fac9f040cff6d0290f{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-8t3nc-7d87a344f11ab3fac9f040cff6d0290f hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-11  el_after_av_hr  el_before_av_hr ' >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyu6uz9o-6ad8fc1859302b15fbe63a68c18943b9\">\n#top #wrap_all .avia-button.av-kyu6uz9o-6ad8fc1859302b15fbe63a68c18943b9{\nborder-style:solid;\nborder-width:3px 3px 3px 3px;\nborder-color:#000000;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/calendly.com\/vieri-chiani-chiani\/30min'  class='avia-button av-kyu6uz9o-6ad8fc1859302b15fbe63a68c18943b9 avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color' ><span class='avia_iconbox_title' >Book a Free 30-Min Call<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xijt-83a8ba18404ed215446669d54d72df53\">\n#top .hr.hr-invisible.av-xijt-83a8ba18404ed215446669d54d72df53{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-xijt-83a8ba18404ed215446669d54d72df53 hr-invisible  avia-builder-el-12  el_after_av_button  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md4nm1ap-a2d0a1ecb8fdc8229503973af9900609\">\n#top .av_textblock_section.av-md4nm1ap-a2d0a1ecb8fdc8229503973af9900609 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-md4nm1ap-a2d0a1ecb8fdc8229503973af9900609'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div><strong>Optional add-ons (available upon request):<\/strong><\/div>\n<div><strong>\u2022 Tone of voice guidelines tailored for specific channels (social, e-commerce, customer care\u2026)<\/strong><\/div>\n<div><strong>\u2022 Support in rewriting your key brand texts<\/strong><\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cpus0-be76ef026a632b166a6f2adda00d20ba\">\n#top .hr.hr-invisible.av-cpus0-be76ef026a632b166a6f2adda00d20ba{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-cpus0-be76ef026a632b166a6f2adda00d20ba hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md4np7lp-32036b50c6b0784a3d1fe6dd7f94784b\">\n#top .av_textblock_section.av-md4np7lp-32036b50c6b0784a3d1fe6dd7f94784b .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-md4np7lp-32036b50c6b0784a3d1fe6dd7f94784b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Need something more tailored?<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.chiani.eu\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact us<\/a> for a custom copywriting proposal if you need a <span class=\"s1\">Brand Manifesto<\/span>, a <span class=\"s1\">Company Profile<\/span>, the <span class=\"s1\">core texts for your Website<\/span>, or any other content tailored to your brand.<\/strong><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column av-ozhy-50daf58933d30cfef7c9bc5d6bc49fde av_one_full  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  mobile-space-links first flex_column_div column-top-margin'   ><p><div  class='avia-button-wrap avia-button-left  avia-builder-el-17  el_before_av_button  avia-builder-el-first  pulsante1' ><a href='https:\/\/www.chiani.eu\/shop\/'  class='avia-button av-kyspw5kv-5332ea1548dce5a081930ac2643a623f avia-icon_select-no avia-size-medium avia-position-left' ><span class='avia_iconbox_title' >Shop<\/span><\/a><\/div><br \/>\n<div  class='avia-button-wrap avia-button-right  avia-builder-el-18  el_after_av_button  avia-builder-el-last  pulsante1' ><a href='https:\/\/www.chiani.eu\/shop\/item\/actionsspeaklouderthanwords\/'  class='avia-button av-kyspy0j4-f593ed42f83ef675248a314b8a2f662e avia-icon_select-no avia-size-medium avia-position-right' ><span class='avia_iconbox_title' >Next Product<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":688,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_cat":[27],"product_tag":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/product\/685"}],"collection":[{"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/comments?post=685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/media\/688"}],"wp:attachment":[{"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/media?parent=685"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/product_cat?post=685"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.chiani.eu\/shop\/wp-json\/wp\/v2\/product_tag?post=685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}