YourVoice · Brand Starter Kit

The right tone to make your brand speak. Every brand has a personality. YourVoice helps you give it a voice — clear, consistent, and recognizable. This service helps you define your brand’s Tone of Voice: how you write, how you present yourself, which words you use (and which you don’t), and what kind of tone you use when speaking to your audience. It’s a practical tool if you want to communicate more consistently, stand out from competitors, and give clear direction to anyone writing on behalf of your brand.

What’s included:
• Initial questionnaire to collect key information
• Two meetings to explore values, tone, and communication style
• Review of existing materials (website, social media, brochures…)
• Definition of your brand archetype
• Identification of the personas you’re speaking to
• Key phrases, expressions to avoid, and usage examples
• Creation of a verbal identity document: clear, compact, and easy to share with your team

Timeline:

The project is delivered within 3–4 weeks from the moment we receive the completed questionnaire from everyone involved.

Optional add-ons (available upon request):
• Tone of voice guidelines tailored for specific channels (social, e-commerce, customer care…)
• Support in rewriting your key brand texts

Need something more tailored?

Contact us for a custom copywriting proposal if you need a Brand Manifesto, a Company Profile, the core texts for your Website, or any other content tailored to your brand.