Vieri Jacopo Chiani

Art son. Art brother. After graduating in graphic design and communication, he takes his first steps as assistant to Art Director Giancarlo Alesiani and later under the creative direction of his father, Franco Chiani. He was the youngest Art Director in a Strategic Marketing Agency of his town in the late 1990s, working for multinational companies. He has designed Identity Systems, Advertising Campaigns, Packaging, and Publications for a wide range of clients that includes among others: Bialetti, Chateau d’Ax, Diesel (their first Corporate Identity Manual), Linea Italia, Pesavento, Piz Buin, Rigoni di Asiago (their first Flagship Store in Milan), Roberto Coin (the first use of the ruby on their Brand Identity), Salvagnini, Weber, Xylem. He loves books, sketchbooks, and cats.