Josetta Saffirio
Sara Vezza is the driving force behind the historic Josetta Saffirio brand from Monforte d’Alba (CN). With the strategic investment from Renzo Rosso’s Brave Wine, the decision was made to elevate the brand into the luxury category, aligning it with the superior quality of its wines and appealing to a more refined consumer base.
This repositioning required a complete overhaul of the label and packaging design, with a clear differentiation across price tiers: Icon, Top, Premium, and Entry. A bold transformation of the product lines and a refreshed brand identity enhance the winery’s prestige and market perception. (Photo courtesy of Anastasia Florea)
Discover more at josettasaffirio.com
